Hey there! My name's Yuanda Wang. I'm a third year Psychology, Neuroscience, and Behaviour student at McMaster University. Outside of the classroom, I am an avid musician that plays guitar and piano.
Digital marketing is one of my true passions. I've spent countless hours learning and applying my knowledge in the field, eventually leading me to creating a succesful e-commerce site.
Scroll down through my site to learn more about my projects and skills.
Luxe adapter is my most succesful e-commerce brand to date. I incorporated strong branding to sell a very bland product. With strong branding, I was able to blow my competition out of the water.
The stats are the following:
Gross revenue: $30,368 US.
Returning Customer Rate: 1.15%.
Instagram Traffic: 80,602.
Instagram Followers: 14,000
Net Profit Margin: ~30%
These marketing materials were designed specifically to promote Cannabis OneFive's quality management software platform and were given out to potential clients. Brand colours and graphics were incorporated throughout the materials to enhance Cannabis OneFive's brand image.
This ad was utilized in Instagram campaigns involving meme pages. I realized that a key component to succeeding in Instagram advertising is engagement. Users on Instagram are there to consume content and by making my advertisement look organic, I was able to generate immense traction and exposure. This advertisement received hundres of thousands of impressions and a high return on investment.
This ad utilized a free + shipping pricing strategy to make customers feel like they are getting an exclusive deal. It was ran on the Facebook ads platform with an Instagram story ads placement which is currently an underpriced advertising medium. The campaign was moderately successful, breaking even on the front end.
This ad was ran on the Facebook ads platform with a timeline placement. The goal of this ad was to generate event responses and awareness for the launch of Edible Arrangement's new Edible Donuts. After testing many audiences and adverts, I was surprised to find that the highest performing creative was this one. My other creative had a unique selling preposition of the donut being healthy and low calorie in comparison to a normal donut. Despite having a small budget, the campaign generated over 100 email leads and walk ins to the storefront.